Parcel shipping is inherently complex. Picking and packing orders, matching SKUs to box sizes, selecting the best carriers and services, and juggling ever-rising costs isn’t for everyone.
But when an item has to arrive on-time AND at a correct temperature, things get even trickier.
In our latest episode of LeaderShipping, Wesley O’Brien, Co-Founder and Chief Logistics Officer at Frozen Logistics, joins Caleb Nelson to discuss the challenges of shipping temperature-sensitive items, how continuous testing and optimization yields better results, and how they’re revolutionizing direct-to-consumer cold logistics.
Main Topics:- Factors to consider to ensure a product doesn’t spoil in transit- The importance of testing, trial and error in cold chain- Important data for cold chain shippers to track- How DeliveredCold is rethinking D2C cold logistics- Specific challenges for shipping temp-controlled products to consumers’ homes

Other Resources:- Other episodes: https://sifted.com/podcast/- Wesley on LinkedIn: https://www.linkedin.com/in/wesley-o-brien-3179b4260/- Frozen Logistics: https://www.frozenlogistics.com/- DeliveredCold: https://deliveredcold.com/- Caleb on LinkedIn:   / caleb-nelson-57a2322  - Sifted: https://sifted.com/- Sifted’s “Unboxed” newsletter: https://sifted.com/subscribe/

00:00 - Introduction01:36 - From meat processing to founding a cold-chain 3PL05:23 - Keeping products cold in transit08:35 - Data cold chain shippers should track12:14 - DeliveredCold - a marketplace for cold chain consolidation13:13 - Direct-to-consumer cold shipping complexities17:03 - Finding the right cold chain partner21:41 - Get in touch w/ Wesley & Frozen Logistics22:41 - Conclusion