It remains to be seen whether the advertising boycott of Facebook will impact the way Facebook handles hate groups on its platform.

Since the Anti-Defamation League launched #StopHateForProfit, well-known brands like Colgate, SAP, and Puma are leaving Facebook’s advertising platform in droves.

Why do advertisers care? Will this change Facebook’s policies towards hate? Will advertisers return to Facebook?

Advertisers feel that hate groups on Facebook are poisoning their brand messages. Mark Zuckerberg seems unconcerned—he believes they’ll be back.

Without Facebook, will advertisers become extinct, merely survive, or thrive?