Do you remember how you made new friends before the pandemic? Many of us in our thirties and forties find it a bit more difficult, but it still happens!

You get to know the person, and at first, both of you are a little bit shy, still on your best behavior. And then, little by little, you warm up to each other, until you find yourselves eating pizza and watching reruns of Law & Order together on a Friday evening.

And this is exactly how I describe the philosophy between cold, warm, and hot leads.

You see, people on your website can be divided into those three categories, from the ones who have no idea who you are (cold leads), to the ones who are only there because they need your phone number to book a consultation (hot leads).

How do you recognize each type of lead? How can you convert them? And how can you use your website to engage with them?

I answer all these questions and more in this week’s episode of Patients On Demand, so tune in and learn everything you need to know about the difference between each category, how to market to them, and why your website is the best way to turn your leads into paying customers!

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