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Hoteliers using last click attribution to track ROI of social media marketing.
In this special edition podcast I discuss why hoteliers should not be measuring social media ROI via last click attribution as reported by Google analytics. This is a flawed approach and an approach that short changes your social media marketing efforts.
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By Dj Vallauri
5
11 ratings
In this special edition podcast I discuss why hoteliers should not be measuring social media ROI via last click attribution as reported by Google analytics. This is a flawed approach and an approach that short changes your social media marketing efforts.