Imagine signing up for a product, and the last screen of the onboarding experience asks you to install a tracking code to your app. If you're not a developer, you'll likely leave and never come back! That's one of the challenges for Hotjar, a platform that gives people insight into their users' behavior. In this episode, Alessio Laiso, Senior Product Designer at Hotjar, shares:

• An overview of identifying Hotjar users' personas
• Some critical indicators on how they can drive toward user engagement
• How Hotar empowers product teams to empathize with their users while bringing personalisation and guidance.

Quotes from this Episode

"Hotjar strikes that balance, helping users achieve their goals but not driving them crazy."

"We look at those users that are the most engaged and understand what those actions are that they take and how they can replicate those actions."

Show Notes

[2:26] What does "success" mean for new users at HotJar?

[4:22] What are some indicators that they use to know if somebody ends up purchasing from HotJar?

[7:47] Alessio shares his own experience of using HotJar.

[13: 42] Alessio gives us a walkthrough of HotJar’s interface.

[24: 33] A lot of times, users want to see your product on screen. It gives your site more functionality.

[31: 39] The checklist at HotJar adapts to the options that people or new users choose as a sign-up flow.

[32:12] What is the next big thing for HotJar?

About Alessio Laiso

Alessio have led user-centred design work to build award-winning software and experiences enjoyed by people across the globe. He is also a well-known Graphics Designer and has been designing typefaces since 2013. His fonts have been used by brands like eBay, Amazon, USA Today, and are available on Google Fonts.