Bob Quinn is at the Iowa Pork Congress in Des Moines. Bob is joined to start the show by Vice President of Sustainability at National Pork Board, Ashley McDonald, who talks about producer grants they are working on with USDA, and how they convey the importance of conservation to producers. NPB CEO Bill Even addresses reasons why consumers are concerned about the pork industry. Past President of the National Pork Producers Council and Iowa Select Farms Communications Director Jen Sorensen gives her thoughts on the labor issue in pork production and the rewards of being part of the industry.