Friday's First Hour: It's the first Farming for the Future Friday of 2024 with the Coalition to Support Iowa's Farmers along with the Iowa Beef Industry Council! Bob is joined by Mike Anderson, the IBIC's Executive Director, discussing the Beef Quality Assurance program. Dr. Dan Thomson from Iowa State University talks about he history of the beef checkoff in the state of Iowa, re-instating it, and how its funds help conduct research. Producer Jim Christiansen gives his insight as to why he finds the BQA program so important. Greene County producer Justin Robins tells us about his operation and receiving an environmental stewardship award.