Jonathan has had quite the journey - starting in professional rugby before transitioning into the corporate real estate world. Reflecting on his career shift, he acknowledges that the structured, high-pressure culture of traditional agencies didn’t quite align with his vision. Instead, he and Richard sought to create a space where agents could thrive in an environment built on autonomy, collaboration, and ethical responsibility.

Their philosophy is simple: slow down, focus on quality over quantity, and put clients’ needs first. House Collective prioritises a more curated approach. By ensuring that agents handle fewer properties at a time, they can provide a more personalised and attentive service to their clients.

But what truly makes House Collective unique is its dual-discipline model. Unlike traditional firms that separate sales and lettings into two distinct roles, House Collective encourages its agents to be proficient in both. This not only provides agents with more career opportunities but also ensures that clients receive a seamless experience, whether they are buying, selling, or renting.

One of House Collectives' standout achievements is their B-Corp certification. Achieving this wasn't easy for Richard and Jonathan, it was a rigorous process that demanded transparency, sustainability, and ethical business practices. But, for House Collective, it wasn’t about checking a box; it was about solidifying their values and setting a new standard for estate agencies.