How do you successfully plan a signature fundraising weekend around a festive holiday? Today, Rob talks with Julie Kuenstle, VP of Marketing for Houston SPCA, and Cheryl Byington, co-chair of their signature fundraising event: Howl-O-Ween Ball, which effectively ties the organizations mission to a holiday that is all about fun - Halloween. In this episode, Cheryl and Julie provide great insights on a range of things including tips on building a devoted and successful following for your annual gala or signature fundraiser, how having guests dress up in costume can make an event more fun, and innovative ways to use a nonprofit's space through your gala or signature fundraising event to attract and retain donors.