Episode 3: Houston Tech Rodeo: Start Up Your Marketing With Content

• When should someone hire a marketer?
• At what point does a founder/marketer need to take time to create the buyer persona and customer journey?
• What is the best way to utilize the company story in content creation and marketing?
• What's the best way for startups to differentiate their products from the competition?
• How can content marketing help a startup?
• What are some tips when it comes to growth and retention marketing strategies?
• What do you see in marketing in the next 2-5 years?

For more information visit the speakers on LinkedIn:

• Chris Cheetham-west
• Nievalyn Keel
• Michelle Ngome

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