I traveled to the ScareMail HQ where 100,000+ story letters are shipped out each month by David Viergutz and his team. Join me on this adventure into a world beyond the book... where 1 story makes this author $3 million per year.

Note: The video for this podcast got corrupted, but I do include some b-roll of inside the ScareMail HQ 😊.

Check out ScareMail by David Viergutz: https://scaremail.com/ Join the Beyond the Book Mastermind waitlist, the ultimate community for authors turning their stories into empires: https://beyondthebookacademy.com/

Join Author Sidekick, the newsletter to help you grow your readership and revenue as an author: https://authorsidekick.com/subscribe

Read Creatorwood, the free book helping writers turn their stories into movies using AI: https://www.makeyourownmovies.tv/subscribe.

Join the Beyond the Book Membership, where we step-by-step help you turn your stories into an empire: https://beyondthebookacademy.com/

Join the Reader Meter waitlist to see where readers stop turning the page in your book 👀: https://readermeter.io/

EPISODE CHAPTERS:

0:05:12 How David Ships 100,000 Letters a Month

0:06:32 What is a Story Letter?

0:08:40 David's Author Story

0:16:24 The Biggest Mistake David Made Scaling Story Letters

0:20:22 How David Tests New Ideas

0:22:33 How David Gets New Ideas to Serve His Readers

0:25:56 How David Works with Manufacturers with His Business

0:28:59  How David Keeps Writing With All of His Business Operations

0:31:09  When and How to Hire Help as an Author

0:33:42 How David Scaled The Production of ScareMail

0:37:44 How to Grow Your Audience

0:41:10 David's Advice to Authors Getting Started

Thank you so much for listening! You can always reach out to [email protected] if you have any guest/episode recommendations or questions about going Beyond the Book!

I’d also super appreciate it if you rated Beyond the Book wherever you listen to podcasts. It helps us grow and get bigger & better guests to share their insights with you in going Beyond the Book 💙.

I’m on a mission to bring Power to Storytellers. Here’s my story 👇

ABOUT THE HOST: MICHAEL EVANS

I’m the creator of Reader Meter (the reader intelligence platform for authors), Beyond the Book (the place that helps you turn your story into an empire), and Author Sidekick (the newsletter that helps authors grow their readership and revenue).

In high school, I wrote and self-published 12 sci-fi novels (aka I didn’t have many friends). I then attended college at Harvard, where I road-tripped the country filming YouTube videos during COVID (school was online🫣), live-streamed myself playing scavenger hunt with my roommate for ~1,000 hours, and eventually co-founded a software company that was named Publishing’s Start-up of the Year in 2023 by Jane Friedman.

After graduation, I worked on the data & analytics team at MrBeast and am now back in publishing, dedicating my life to bringing power to authors. I’m really grateful to be living my dream, and am hopeful I can help you get one (or a few!) steps closer to doing the same for yourself 😊.

ABOUT BEYOND THE BOOK:

Beyond the Book exists to help authors expand their revenue and readership beyond books. We are rewriting the rules of publishing by helping authors build “mini-Disneys” from their stories through physical products, community experiences, games, other media formats, and more.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit dispatch.authorsidekick.com/subscribe