Small stores and distributors have been able to survive with their small net margins of three percent, without the aid of technology.

Consumer insights will help small stores revamp their sourcing strategies and change the way they work with distributors.

No one player is going to be able to solve the way small stores go the technology route.

There are close to 10 million stores in India and about half a million distributors.

Similar strategies to improve distribution with technology are also followed by other brands like Mars, Bausch+Lomb, and Cargill to work with the Indian retail distribution. | To read full story, visit https://startuparound.com/read/1578011407.351301/How-2020-will-see-startups-race-to-transform-Indian-retail-distribution-with-technology?ref=audio_experience