Just Go Grind

How 43North Built a $5M-Per-Year Startup Accelerator in Buffalo (Just Go Grind, Episode #366)


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Episode 366: Justin Gordon interviews Colleen Heidinger, President of 43North, a pioneering startup competition and venture program focused on building Buffalo into a thriving center for innovation and entrepreneurship.

43North invests $5 million annually in companies that relocate to Buffalo through its immersive accelerator program.

Applications now open: https://43north.org/founders/program/

Watch this episode and others on YouTube.

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Show Notes:

00:00 What’s coming in the episode…

00:23 Introduction

01:01 What is 43North?

03:27 The early days of 43North

07:08 Covid days at 43North

09:14 Admission process

16:02 Getting the right partners

19:58 The first IPO from a 43N’s company

21:02 The long-year program 

26:53 Why five “$1M” on investment money?

31:02 The impact of 43North

34:50 What’s next?

40:13 Why has 43N succeeded?

41:15 Take a look at the application!

42:22 Reach out to Colleen

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Connect with Justin: 

  • Twitter: https://x.com/justingordon212
  • Instagram: https://www.instagram.com/justingordon8/
  • LinkedIn: https://www.linkedin.com/in/justincharlesgordon/

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What Justin is working on: 

  • Just Go Grind Newsletter: https://www.justgogrind.com/subscribe
  • The LA Grind Local Newsletter: https://thelagrind.beehiiv.com/subscribe
  • Newsletter Founder Course & Community: https://newsletterfounder.com/
  • Running (Strava): https://www.strava.com/athletes/52394979
  • Hiring: https://partnerslink.athyna.com/pod
  • Scouting: https://headline.com/
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Just Go GrindBy Justin Gordon

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