Turning the unknown into a must-watch story is what this episode is all about! Find out the five pillars behind powerful founder-led positioning, how to build market credibility when your product isn’t ready, and the secret to real thought leadership in innovation.

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==Let's Break It Down==

• 05:13 Marketing Innovative Products
• 08:27 "Successful Launch After Setbacks"
• 13:21 Authenticity Over Image for Success
• 16:16 Crisis Communication Lessons
• 21:43 Embracing Diverse Company Spokespeople
• 22:59 Finding Authentic Spokespeople
• 27:44 Brand Strategy and Audience Targeting
• 29:23 "Diverse Voices Strengthen Brand"
• 33:13 Mentoring Marketers: Expert Advice
• 37:05 "Journalists as Company Storytellers"
• 40:21 Repeat Mistakes Frustrate Me

==Where You Can Find Us==

1. Website: https://strategycast.com/
2. Instagram: https://www.instagram.com/strategy_cast/
3. Facebook: https://www.facebook.com/strategycast

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