Madhav runs marketing at Storylane, an 11-person team at an angel-strapped $10M ARR company. When 1 in 5 demo requests started citing ChatGPT and Perplexity as their source, he knew he needed an LLM visibility tool - but the category barely existed.

He evaluated 6 vendors. He chose Profound. And he did the whole thing without ever talking to a salesperson.

In this episode, Madhav walks us through:

- Why he went to someone he knew instead of requesting a demo

- How he and his SEO lead evaluated vendors separately (and disagreed)

- The exact 4 data points that determined the winner

- What the losing vendors did - and didn't do - after they lost

If you sell into marketing, this one's for you.

Guest: Madhav, Head of Marketing at Storylane

Hosts: Jen Allen-Knuth & Drew Giovannoli

More research at buyertruths.com

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Drew Giovannoli | Buried Wins

1:1 buyer interviews that learn from recent wins, lost prospects, and your competitors' customers who never considered you.

→ buriedwins.com

Jen Allen-Knuth | DemandJen

Train your sales team to sell the way buyers buy. Workshops and coaching grounded in data.

→ demandjen.com