For the Star Tribune, delivering quality journalism to the people of Minnesota for 153 years has made it the largest newsgathering force in the Midwest and one of the most touched newspaper brands in the US. But the advent of the digital age has brought the challenges of adapting to changing reader behavior, an accelerated news cycle and the prospect of a print-less future. How do they navigate these massive global shifts? Steve Yaeger, CMO at the Star Tribune, joins the podcast to talk about the award-winning media brand’s digital transformation journey, customer acquisition, and the company’s focus on long-term sustainability.