Discover the shocking truth behind billion-dollar branding decisions as our guest reveals how a 15-minute logo design sold for ₹12.72 crore, why Apple intentionally embraces criticism, and the fascinating origin story that made BMW's iconic emblem legendary. This eye-opening conversation pulls back the curtain on the secretive world of high-stakes brand design that turns simple visuals into valuable assets.From the psychology of jingles that create instant brand recall to the counterintuitive insight that "in cafes, people pay for time, not coffee," this 3-hour masterclass delivers actionable insights for creators, entrepreneurs, and marketing professionals. Learn the proven strategies behind viral content creation, sensory branding techniques that forge deep emotional connections, and how storytelling ultimately drives the world's most successful brands.