Olin Hyde is one of the most accomplished entrepreneurs in the room. A 4x Ernst & Young Entrepreneur of the Year regional semifinalist, Nvidia Global AI Challenge winner, and former CEO of LeadCrunch, a global AI B2B marketing company that grew revenues by 7,248% in 3 years to rank #2 on the Inc 5000 for marketing companies. Now he's building Trilight Defence, a business offering the safest way for companies to learn how to survive state-sponsored cyber attacks.

In this conversation Olin pulls back the curtain on exactly how he thinks about landing first clients and why the same approach works every single time.

If you've been struggling to get your first paying client, this is the episode that will change how you think about the entire process.

In this episode you'll learn:

• Why Olin says getting your first client is actually the easy part
• The trust formula he uses to win over even the most skeptical clients
• How he validated demand by talking to clients before he ever built the product
• Why he never pitches and how listening gets him clients faster than any sales deck
• What 9 startups taught him about getting early traction from zero
• The one thing that separates fast growth companies from everyone else
• Why he says if you can be happy working for someone else, don't start a business

Links to Trilight Defence:

• Website: https://www.trilight.sarl/
• LinkedIn: https://www.linkedin.com/company/trilight-defence-sarl