Amazon Authority

How a Beginner Won with Product Differentiation ft. Erin Morgan


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In this new and exciting episode of Amazon Authority, we have onboard a fairly new Amazon FBA seller who keeps breaking the ceiling for beginners over the last year, Erin Morgan.

Apart from being an Amazon Seller, she is also a content creator with informative and helpful videos on YouTube. Her goal is to help others in my position to gain the confidence to sell on Amazon.

And in this podcast, we talked about how a beginner can dominate on Amazon using product differentiation and discussed the different faces of product variation.

Erin also shared her lessons and experience as a new seller while navigating her way on Amazon in the middle of a global pandemic and what is her next step after finding the right momentum.

( See Timestamps below )

Want to see more of Erin’s content?

Follow him on Instagram:

https://www.instagram.com/erinmorgan1918/

Follow her on Youtube:

https://www.youtube.com/c/ErinMorgan-AmazonFBA/featured

Timestamps:

0:50 - Getting to Know Erin

2:31 - Making Your Product Stand out

3:56 - The Process of Product Differentiation

5:50 - Producing Your Product Images

9:57 - Product Differentiation: Packaging

11:50 - Product Differentiation: Inserts

12:55 - Product Differentiation: QR Codes

13:45 - Understanding the Amazon Guidelines

17:23 - Example Products that Stands Out

20:41 - Make Your Product Visibly Different

22:40 - Cost for buying Patterns or designs

23:16 - Product Design Exclusivity

24:50 - Study and Critique Your Competitor's Products

28:27 - Understanding Minimum Order Quantity

30:17 - What is an IPI score?

33:08 - Understanding Metrics That really matter

36:05 - More about Product Differentiation

37:47 - Starting an Amazon business During the Pandemic

41:03 - Next Stage in Life // Motherhood

46:27 - How to Start Taking Action

If you have any questions for Jayce, feel free to send them to [email protected]

Want to join our Amazon community?

Go to bit.ly/sellerinteractive

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Amazon AuthorityBy Seller Interactive

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