In this episode, I asked Rob Fitzpatrick (The author of The Mom Test) about his framework to launch his books and software products.

We've covered:

1:31 - Rob's story about how he got into Y-combinator

6:15 - His framework to research for any product

7:08 - How he stumbled on helping a friend to share his notes and that lead to the book - Write Useful Book's

10:41 - Three lessons from his latest books (DEEPP framework). Desire - Effectiveness-Engagement - Polish & Professional

15:41 - How do you find out where exactly in the book people get bored to optimize it? 

18:16 - How do you actually find out the audience for your book?

26:45 - Rapidfire questions:

• What's the worst advice he ever got?
• What he has recently changed his mind about?
• When did you last say 'Why not' to something?

Check out Write Useful Book Resources & Rob's Details:

• Pre-orders for immediate access and community
• Rob's Website
• His Youtube Channel and Rob's Twitter handle