Amazon continues to dominate the market when it comes to e-commerce, which can make it difficult for smaller retailers to compete. Shopin is a blockchain-based e-commerce platform that hopes to change this, providing retailers with the data they need to better understand and target their customers. In this show, PSFK founder Piers Fawkes speaks to Eran Eyal, founder and CEO of Shopin, about how his business hopes to turn digital retail into a decentralized Amazon, implementing a universal shopper profile and cryptocurrency.

For more about how brands like Shopin are empowering customers to use their own data and helping more retailers to compete, see PSFK’s report The Shopper Marketing Debrief.