In Columbia, state legislation has seriously restricted rum brands like Dictador from selling their products outside their state of production. However, with sales coming from exports, Dictador has the world as their playground and Diego will be sharing with us the brand’s strategies that let Dictador emerge from adversity.

I talked to Diego Quintero Jaramillo, the Sales Director for Asia, Africa and the Middle East for Colombian brand Dictador rum and gin.

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Play with transcript here.