In the third and final episode in our three-part series on branding, rather than speak with the branding experts, I speak to a fabulous small business owner who recently refreshed her brand.

Liz Dawson is an Accredited Exercise Physiologist (AEP), Pilates instructor and owner and director of two businesses; Kids Heart Pilates & Northside Allied Health.

I worked with Liz in early 2021 by creating a marketing strategy and plan for both of her businesses. 

In the marketing strategy, I had suggested that the existing branding that Liz had in place for Kids Heart Pilates didn’t seem to accurately reflect the positioning of her fun and heart-felt business. The existing brand, while playful, was not as energising as it could be and frankly, needed to be in order to appeal to the various Kids Heart Pilates stakeholders that included the kids that absolutely love her pilates!!

Find out what happened next by listening to this inspiring story about how branding can truly energise a small business.

If you’d like to find out more about Kids Heart Pilates, you can check 

Them out on Instagram here: https://www.instagram.com/kidsheartpilatesau/

You can find out more about Liz here: https://www.instagram.com/lizzydaep/

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.