From Zero to Foundr Podcast

054: How a Bridal Need Became a Business Solution with Emma Bolton of Bolton Creations

03.25.2022 - By Foundr MediaPlay

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Emma Bolton started her business Bolton Creations because she couldn't afford personalized gifts for her bridal party. Three years later, a solution for her wedding has become a full-fledged business helping brides create their dreams through an all-in-one shop. 

 

Within the first week of her business relaunch, Bolton Creations made more than 30% of their total revenue from the previous 2 years. Now, Emma has her sights set on creating a company that is the go-to place for answering brides' questions. 

 

Listen to Mollie and Emma Discuss: 

Going from 8 part-time jobs to owning her own business

How the Start and Scale course helped her relaunch Bolton Creations

How the Instagram Domination course helped her learn how to work with macroinfluencers. 

How a Married at First Sight influencer helped build her waiting list 

What does she look for in an influencer

Why the wedding industry is quiet online 

The danger of "paid partnerships" 

Why you need to track everything

And much more small business advice…

 

 

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