In this episode of the Future Proof Podcast, host Brent Mueller interviews Peter Roth, an entrepreneur with a diverse background in various industries, including solar, HVAC, and lead generation. Peter shares his unique journey from starting in the cigar business to building a successful call center that specializes in lead generation for the solar industry and beyond. The conversation delves into the importance of speed to lead, the challenges of traditional sales methods, and the impact of AI and private equity on the business landscape. Peter emphasizes the need for businesses to adapt and innovate in order to thrive in a competitive market.

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