How my CRO agency took a Pet brand from 167K a month to 800k a month

The brand was:

- Selling mainly in the UK

- Mostly focused on 1 hero product

- Had many UX issues / low conversion rate

- Struggling to get over 200k a month

So we got to work and started with a big audit process.

This is where we get access to their Analytics, shop backend so for forth.

We analyzed their user behavior in our audit process.

GA revealed:

A huge ratio of visitors bounced from the home + category pages.

Session records revealed:

users did not see all products available on category pages

product page was confusing and caused paralysis

UX was slowing down the customer journey.

We also did survey work and found:

Customers were not aware of the return policy

users was not made aware of the main benefits

Based on this we launched a series of A/B tests to fix the issues.

The results after 90 days

$600k additional revenue per month

51% higher conversion rate

14% higher AOV

ROI on our cost as of August: 39.6x

That will keep going up!

They’ll expand into new markets

they will launch new products.

Stories like this really motivate me. I guess this is why i started Purplefire

Never stop believing!