Pete Vomocil 💛 is a CMO overseeing marketing for a 1,800-person company while running new ventures on the side. When his team needed a headless CMS that could serve both heavy-duty engineering and self-serve marketing, his engineering team screened 20 vendors down to 6. Three made it to finalist calls.

The vendor with the best sales orchestration won. A year later, Pete ripped it out and rebuilt the entire platform himself in 4 weeks.

In this episode, Pete walks us through:

• Why he'll instantly disqualify vendors for "woo-woo"
• What separated good sales orchestration from great across the 3 finalist calls
• The onboarding gaps that killed the deal despite a well-run sales process
• Why delayed vendor follow-up led a non-technical CMO to build a full-stack platform himself

If you sell CMS, martech platforms, or anything with complex onboarding, this one's for you.

Guest: Pete, CMO Hosts: Jen Allen-Knuth & Drew Giovannoli

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Jen Allen-Knuth | DemandJen Train your sales team to sell the way buyers buy. Workshops and coaching grounded in data. → demandjen.com