I've been interviewing cybersecurity buyers about why and how they buy for 4 months. The tables have turned. Nelson Gilliat, host of The Buyer Centric Revenue Model Podcast asked me how and why I buy.

In this episode of Audience 1st, Nick digs in deep to understand:

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  The methods that get me to look at a vendor or solution.

  
  


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  Platforms I trust to learn about new vendors or solutions.

  
  


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  How I learn about and research vendors.

  
  


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  The % I take a demo from marketing promotions.

  
  


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  The % split preference for getting information from marketing versus sales.

  
  


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  The preference for working with one salesperson versus multiple salespeople.

  
  


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  What turns me off and causes me to tune out.

  
  

And more!

Check out the Buyer Centric Revenue Model: https://www.linkedin.com/company/buyer-centric-revenue-model/

Join Audience 1st Today

Join 450+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit audience1st.substack.com