I've been interviewing cybersecurity buyers about why and how they buy for 4 months. The tables have turned. Nelson Gilliat, host of The Buyer Centric Revenue Model Podcast asked me how and why I buy.

In this episode of Audience 1st, Nick digs in deep to understand:

The methods that get me to look at a vendor or solution.

Platforms I trust to learn about new vendors or solutions.

How I learn about and research vendors.

The % I take a demo from marketing promotions.

The % split preference for getting information from marketing versus sales.

The preference for working with one salesperson versus multiple salespeople.

What turns me off and causes me to tune out.

And more!

Check out the Buyer Centric Revenue Model: https://www.linkedin.com/company/buyer-centric-revenue-model/

Join 450+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/