In this episode of Audience 1st, Nick digs in deep to understand:

• The methods that get me to look at a vendor or solution.

• Platforms I trust to learn about new vendors or solutions.

• How I learn about and research vendors.

• The % I take a demo from marketing promotions.

• The % split preference for getting information from marketing versus sales.

• The preference for working with one salesperson versus multiple salespeople.

• What turns me off and causes me to tune out.

And more!

Read the full episode highlights on audience1st.fm

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit audience1st.substack.com