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How a Dumb Idea Turned Into a $700M Company | Newsthink
How a Dumb Idea Turned Into a $700M CompanyLiquid Death is a masterclass in marketing. Get 25% off Blinkist premium and enjoy 2 memberships for the price of 1! Start your 7-day free trial by clicking here: https://www.blinkist.com/newsthinkNewsthink is produced and presented by Cindy Pom
https://twitter.com/cindypomGrab your Newsthink merch here: https://newsthink.creator-spring.comThank you to our Patrons, including Igli Laci
Support us on Patreon: https://www.patreon.com/NewsthinkSpecial thanks to the following for permission to use their material:
1:44 Mike Cessario interview with 20VC. Check out full interview here: https://www.youtube.com/watch?v=zUt3kCyfFN0&t=517sOther sources:
1:27 Mike Cessario image: @cessario on Twitter
2:02 Mike Cessario image sourced from LinkedIn
2:40 https://www.youtube.com/watch?v=B4FzNimLI5k The4cylinder on YouTube - Creative Commons Attribution license (reuse allowed)
2:51 https://www.youtube.com/watch?v=H-Q4OA7yq_g&t=16s The4cylinder on YouTube - Creative Commons Attribution license (reuse allowed)
3:07 https://www.youtube.com/watch?v=zYdrEDfQ4mI Joel Hansen on YouTube Creative Commons Attribution license (reuse allowed)Articles and interviews referenced:
1:29 Interview with Marketplace https://www.marketplace.org/2023/01/25/liquid-death-is-an-entertainment-machine-with-a-water-brand-attached/
3:19 Gallup study: https://news.gallup.com/poll/353858/alcohol-consumption-low-end-recent-readings.aspx
3:30 UK Drinkaware study: https://www.drinkaware.co.uk/research/alcohol-facts-and-data/alcohol-consumption-uk#howmanypeopledonotdrinkalcoholBrilliant people shaping our world.Follow the podcast & rate it 5 star!Find Newsthink on YouTube: https://www.youtube.com/@NewsthinkDisclaimer: This podcast is fan-made and is not affiliated with or endorsed by Newsthink. All content rights and trademarks belong to Newsthink. If you are the rightful owner and have any concerns, please get in touch with me directly.-
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By NewsthinkHow a Dumb Idea Turned Into a $700M CompanyLiquid Death is a masterclass in marketing. Get 25% off Blinkist premium and enjoy 2 memberships for the price of 1! Start your 7-day free trial by clicking here: https://www.blinkist.com/newsthinkNewsthink is produced and presented by Cindy Pom
https://twitter.com/cindypomGrab your Newsthink merch here: https://newsthink.creator-spring.comThank you to our Patrons, including Igli Laci
Support us on Patreon: https://www.patreon.com/NewsthinkSpecial thanks to the following for permission to use their material:
1:44 Mike Cessario interview with 20VC. Check out full interview here: https://www.youtube.com/watch?v=zUt3kCyfFN0&t=517sOther sources:
1:27 Mike Cessario image: @cessario on Twitter
2:02 Mike Cessario image sourced from LinkedIn
2:40 https://www.youtube.com/watch?v=B4FzNimLI5k The4cylinder on YouTube - Creative Commons Attribution license (reuse allowed)
2:51 https://www.youtube.com/watch?v=H-Q4OA7yq_g&t=16s The4cylinder on YouTube - Creative Commons Attribution license (reuse allowed)
3:07 https://www.youtube.com/watch?v=zYdrEDfQ4mI Joel Hansen on YouTube Creative Commons Attribution license (reuse allowed)Articles and interviews referenced:
1:29 Interview with Marketplace https://www.marketplace.org/2023/01/25/liquid-death-is-an-entertainment-machine-with-a-water-brand-attached/
3:19 Gallup study: https://news.gallup.com/poll/353858/alcohol-consumption-low-end-recent-readings.aspx
3:30 UK Drinkaware study: https://www.drinkaware.co.uk/research/alcohol-facts-and-data/alcohol-consumption-uk#howmanypeopledonotdrinkalcoholBrilliant people shaping our world.Follow the podcast & rate it 5 star!Find Newsthink on YouTube: https://www.youtube.com/@NewsthinkDisclaimer: This podcast is fan-made and is not affiliated with or endorsed by Newsthink. All content rights and trademarks belong to Newsthink. If you are the rightful owner and have any concerns, please get in touch with me directly.-
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Learn more about your ad choices. Visit megaphone.fm/adchoices