Wired to Lead

How a Female Leader Redefined Jack Daniel’s Future


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Summary
In this conversation, Julia LeFevre speaks with Heather Howell, CEO of Greater Than, about her journey in leadership, particularly in male-dominated industries like beverages and banking. They discuss the importance of innovation, authenticity, and the unique perspective women bring to leadership roles. Heather shares her experiences at Jack Daniel's and her transition to a health-focused startup, emphasizing the need for supportive workplace cultures and psychological safety. The conversation highlights the significance of collaboration, the power of female perspectives in consumer markets, and the importance of creating environments where everyone can thrive.

Takeaways

  • Innovation in leadership is about reshaping industries, not just products.
  • Women bring unique insights as primary consumers in the market.
  • Authenticity is crucial for female leaders to earn credibility.
  • Creating a supportive culture enhances employee performance.
  • Psychological safety is essential for fostering creativity and innovation.
  • Surrounding yourself with the right people is key to success.
  • Women should not be asked questions that would not be posed to men.
  • Investing in a culture of safety yields dividends for businesses.
  • Embracing change is necessary for brand evolution.
  • Collaboration between men and women is vital for progress.


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Julia and the Wired to Lead podcast team


Connect with Julia Lefevre on LinkedIn: https://www.linkedin.com/in/juliaklefevre/
Visit the Brave Restoration website here: https://braverestoration.org/

Listen to Wired to Lead on these podcast platforms:
Spotify: https://open.spotify.com/show/1hed3JQ5LGi5sQcAXBCYk5
Apple Podcasts: https://podcasts.apple.com/us/podcast/wired-to-lead/id1818563028
Amazon Podcasts: https://music.amazon.com/podcasts/e45fe954-ce5e-43d9-92ac-cee721d8dc5c/wired-to-lead

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Wired to Lead, hosted by Julia Lefevre, explores the intersection of neuroscience, emotional intelligence, and leadership. Each episode dives into practical strategies and inspiring stories designed to help leaders build self-awareness, resilience, and authenticity in their leadership style. Whether you’re an emerging leader or an executive, Wired to Lead provides tools to develop emotional intelligence, improve team dynamics, and lead with greater clarity and purpose.

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Wired to LeadBy Julia LeFevre