An integral part of Hotjar's success (fully bootstrapped to $10 million ARR) is their freemium pricing model. Many Hotjar users will never pay the company a cent. We find out how free usage has helped Hotjar grow + how it impacts product decisions.

How a 'free forever' product can = rapid revenue growth – Marc von Brockdorff @ Hotjar

At Roadmunk, we build a product management platform for product people (beautiful + collaborative roadmapping software); and as part of the product management community, we’ve seen how open product people are to helping their peers. They share their own experiences of working in product, both the good and the bad, in very honest ways. We decided to take the candid conversations that are happening in product communities on Reddit and Slack and Medium – and turn them into an interview podcast. We have really cool interviews coming up with product managers, designers, marketers and the odd engineer, too.

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How a 'free forever' product can = rapid revenue growth – Marc von Brockdorff @ Hotjar

How a 'free forever' product can = rapid revenue growth – Marc von Brockdorff @ Hotjar