On this week's episode, we have Mike Wittenstein of Story Miners joining us.  Mike has some great insights on how a company can use stories for not only themselves to better tell their own story but how to use product stories to sell more products.  Join us as we discuss how you can "mine" your own core story to get at the very vein of what you do.  Mike also shares a very interesting perspective on how a company can reduce the size of a customer service department by telling better stories.  We can all learn how to tell a better story about what we do or sell.  Be sure to share your story with us.