Maja Voje, a go-to-market consultant and bestselling author of The Go-To-Market Strategist, has worked with over 800 companies, from Google and Rocket Internet to startups and scale-ups. But even with an impressive career, she’s had to make tough calls—like recognizing when it’s time to walk away from a role.

Maja opens up about:

- The fear of overstaying vs. leaving too soon

- How she evaluates whether to stick with a role or move on

- Lessons from working with limited resources and competing against well-funded companies

Things to listen for:

(00:00) The challenge of knowing when to quit

(00:47) Growing up in Slovenia and early ambitions

(03:17) Discovering growth hacking and marketing

(06:52) Challenges and successes in marketing

(08:17) Thank you to our sponsors, Navattic & Appcues

(15:33) Navigating career transitions and advice

(32:49) Overcoming financial constraints in business

(35:12) Advice for professionals facing constraints

(36:51) The importance of proactivity and learning from mistakes

(40:54) Balancing work, health, and personal life

(53:32) Navigating social media and business strategies

(59:18) Embracing abundance and supporting others

This episode is presented by:

Navattic: Interactive Product Demo Software - https://navattic.com/value

Appcues: User Engagement for SaaS - https://appcues.com/value

Resources:

Connect with Maja:

LinkedIn: https://www.linkedin.com/in/majavoje/

Maja’s GTM Solutions: Best-selling Book, Checklists, GTM Bootcamp: https://gtmstrategist.com

Weekly newsletter (Substack): https://knowledge.gtmstrategist.com

Free resource: ⚡Go-to-Market Power Hour https://gtmstrategist.com/resources/power_hour/

Connect with Andrew:

LinkedIn: https://www.linkedin.com/in/andrewcapland/

Substack: https://media.deliveringvalue.co

Hire Andrew as your coach: https://deliveringvalue.co/coaching