This is a story about small business resilience in the wake of the economic and logistical impacts of COVID-19. Masterworks Creative is a digital marketing agency, based in Ocala, Florida, that has a unique focus on horses. Specializing in equine marketing for over 30 years, proprietors Tami and Marv Johnson share their experiences and insights at how they pivoted their business to better serve a community and industry that was heavily curtailed when live public events were shut down beginning in March, 2020.

Tami and Marv talk about how focusing on the needs of a niche marketplace and adapting to new technologies can help a small business survive and succeed, and how a Fundbox line of credit helped them improve their business process as well as their cash flow.