John describes how Not in our community's short films went viral and held attention of young people to teach them about the risks of County Lines child criminal exploitation.

5 lessons learned include: making films about issues people care about, authenticity above sheen, building a production community, patience and capitalising on success.

Check out the films here: https://www.youtube.com/channel/UCTRT40myYvPDJgH8uR0PbSw?reload=9

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