What if your next client found you because you explained their future neighborhood better than anyone else? We sit down with Amanda of Richmond Living to unpack how she turned local curiosity into a thriving, search-driven real estate funnel—without chasing empty vanity metrics. From neighborhood tours on YouTube to green screen reels on Instagram, Amanda shows how practical storytelling, sharp titles, and clean audio can outperform glossy fluff and generate real conversations with buyers who are ready to move.

We walk through the system, not just the sizzle: why YouTube is the best place to capture relocation intent, how thumbnails and keywords set the first impression, and where Instagram fits as the fast-twitch discovery engine. Amanda explains her barbell approach to production—raw, human updates for speed and reach, paired with polished listing videos that earn trust and premium outcomes for sellers. She shares what actually moved the needle: consistent posting, simple hooks, curiosity-driven scripts (with a little AI help), and stories that invite direct replies. You’ll hear the pacing, prompts, and posting rhythm that built momentum to 28,000 followers in under a year and $13M in trackable pipeline.

There’s no hero myth here—just field-tested tactics and lessons from a tough early failure that reshaped how she learns and invests. If you want to build a local media flywheel that feeds your business, this conversation maps the route: serve first, master the small details, and connect the dots between platforms so casual scrollers become confident clients. Subscribe to stay ahead of the algorithm, share this with a friend who needs a nudge to start, and leave a review with the one tactic you’ll try this week.

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