The How to Do Marketing Show

How a marketing plan has helped DONE Coffee to approach a new market segment


Listen Later

DONE Coffee is a coffee company based on the Mid North Coast of New South Wales. Surfers by passion, their company has a relaxed vibe, but they are serious about the service that they provide for their customers.

DONE Coffee sells coffee and other complimentary products to cafes around the region and beyond. They also provide training and consulting services to these cafes and have always prided themselves on their commitment to roll up their sleeves and support their customers in every way that they can.

Recently, they decided to grow the business by expanding into the retail market. And while they had been doing bits and pieces with their marketing while working in the business to business space, approaching a new market segment was going to need a little more thought and planning.

So, we worked with the DONE crew to put a marketing strategy and plan together and this was the first time they had done this. So, I thought I would chat to Stewie about how he thought that his marketing strategy and plan would now set them up for marketing success.

For more information about DONE Coffee visit: https://donecoffee.com.au/

If you’d like to follow DONE Coffee on Instagram – you can do that here: https://www.instagram.com/doppioornothing_done_coffee/

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

...more
View all episodesView all episodes
Download on the App Store

The How to Do Marketing ShowBy Jane Hillsdon in association with Morgan Media

  • 5
  • 5
  • 5
  • 5
  • 5

5

3 ratings


More shows like The How to Do Marketing Show

View all
Ask a Dancer Podcast by Ask a Dancer Podcast

Ask a Dancer Podcast

3 Listeners

Miss Bossy Boots Podcast by Stacey Morgan & Jane Hillsdon

Miss Bossy Boots Podcast

3 Listeners

Rhee Gold's DanceLife by Rhee Gold in association with Roar Success

Rhee Gold's DanceLife

91 Listeners

At the Barre with Jane Grech by Jane Grech in association with Morgan Media

At the Barre with Jane Grech

5 Listeners

Lullaby: The First Steps Podcast by Marie van Gend in association with Morgan Media

Lullaby: The First Steps Podcast

7 Listeners

Dare 2 Care Podcast by Susan Judd in association with Morgan Media

Dare 2 Care Podcast

0 Listeners

Inner Light Podcast by Alli Garison in association with Morgan Media

Inner Light Podcast

1 Listeners

Dose of Joy with Julie Kay Podcast by Julie Kay Stallcup in association with Morgan Media

Dose of Joy with Julie Kay Podcast

29 Listeners

How to Run a Successful Business (and still have a life!) by Stacey Morgan in association with Roar Success

How to Run a Successful Business (and still have a life!)

8 Listeners