Can a podcast lend an important human voice to our otherwise robotic digital brands? Here's what the data says.

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A website has some limitations when it comes to growing your brand. A website has to wait until someone comes to visit. It's like that kid always hoping someone will sleep over.

You can't send it out on a tour, like a book author. It won't fill stadiums with screaming fans. It doesn't count as a passenger so you can use the HOV lane.

When you think about it, a website is more like the brick and mortar store of the digital world. Actually, if you've seen the way websites are designed, they are really more like a booth at a generic convention. In Topeka.

If you saw your website at a party, how long would you want to hang out with it, if at all? Isn't your website more teller machine and less Teller.

Fear not, for the digital world offers a way to lend your digital brand the humanity your website struggles with.

What the Data Says: Email, Podcasts, & Lead Conversion

What does the data tell us about effective email, podcasts and converting leads to sales? It's in here.

* Biggest misunderstandings

* Important metrics

* Applying the data

39 page PDF

Fits on your phone

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