Jenna Behrer, Senior Director and Head of Innovation at Heineken USA, discusses how the company is translating strategies from Europe to the very different U.S. beverage market. Read more: <a href="https://mackinstitute.wharton.upenn.edu/2018/heineken-jenna-behrer/" target="_blank">https://mackinstitute.wharton.upenn.edu/2018/heineken-jenna-behrer/</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Jenna Behrer, Senior Director and Head of Innovation at Heineken USA, discusses how the company is translating strategies from Europe to the very different U.S. beverage market. Read more: https://mackinstitute.wharton.upenn.edu/2018/heineken-jenna-behrer/ Hosted on Acast. See acast.com/privacy for more information.

Jenna Behrer, Senior Director and Head of Innovation at Heineken USA, discusses how the company is translating strategies from Europe to the very different U.S. beverage market. Read more: <a href="https://mackinstitute.wharton.upenn.edu/2018/heineken-jenna-behrer/" rel="noopener noreferrer">https://mackinstitute.wharton.upenn.edu/2018/heineken-jenna-behrer/</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

How a Mass-Producer Like Heineken Meets Consumer Demand for Personalization

Proven techniques for innovation success, broadcast from the Mack Institute at the Wharton School. Originally aired on SiriusXM Channel 132, Business Radio Powered by the Wharton School. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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Proven techniques for innovation success, broadcast from the Mack Institute at the Wharton School. Originally aired on SiriusXM Channel 132, Business Radio Powered by the Wharton School. Hosted on Acast. See acast.com/privacy for more information.

Proven techniques for innovation success, broadcast from the Mack Institute at the Wharton School. Originally aired on SiriusXM Channel 132, Business Radio Powered by the Wharton School. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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How a Mass-Producer Like Heineken Meets Consumer Demand for Personalization

How a Mass-Producer Like Heineken Meets Consumer Demand for Personalization