In this episode of “BizBlend,” Mickey Kennedy, a veteran in press release distribution, discusses the evolution of his business and the shift from micromanagement to trust-based leadership. Starting in 1998, Mickey’s journey from faxing press releases to leveraging email and Newswire services illustrates the growth and adaptation necessary in the digital age. He shares insights on the importance of storytelling in media engagement and the value of national distribution for small businesses. The conversation also touches on overcoming micromanagement, highlighting the need for managers to trust their teams and focus on positive reinforcement to foster a productive workplace. Mickey’s story is a lesson in embracing change and empowering others.