So you are a new CMO and changes from you are expected, not the least of which is a boost in revenue. In this 14 minute excerpt from the original program hear how a prominent CMO brought about the change that was needed in a 4 step process.
Hear the whole program here:
4 Steps to Accelerating Company Growth
Revenue Rebels spotlights rule-breaking marketing and sales leaders who are accelerating business growth with a fanatically customer-centric approach and this month we’re featuring Darryl Praill, Chief Marketing Officer at VanillaSoft.
Since joining the VanillaSoft team a year ago, Darryl has transformed the sales and marketing process and increased lead flow by launching an inbound marketing strategy and an aggressive digital marketing program supported by a strong sales and marketing stack. If you’re a marketing leader ready to elevate your company, tune in to this episode to hear Darryl’s 4-step approach to accomplish this and more.
Guest: Darryl Praill, Chief Marketing Off...