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How a Non-Technical Marketer Used n8n to build his emails | Michael Roberts (Boost My Email)
n8n is easy to lump in with every other "AI agent" tool getting hyped right now. It is not that. It is an open source workflow automation platform, the kind of tool you would compare to Zapier or Make, where you connect steps on a visual canvas and the data moves through them in order. No autonomy, no AI deciding what happens next.
Michael Roberts, a fractional lifecycle and email leader who runs his own practice, Boost My Email, used it to build something genuinely useful: a workflow that takes approved email copy from a Google Doc and builds the finished emails inside HubSpot automatically. Michael did this without a developer background.
In this episode, Michael explains what n8n actually is, why he chose it over writing his own scripts, the one rule that kept the build grounded (only automate tasks with no judgment involved), and runs a live demo of the workflow end-to-end. He also published a full technical write-up with the actual code for every step, linked below if you want to build something similar.
What We Cover- (00:00) Welcome and Michael's path into lifecycle marketing
- (03:26) Why he's skeptical of AI agents, and the rule that changed his mind: automate no-judgment tasks only
- (08:42) What n8n actually is, and why he chose it over writing his own scripts
- (18:46) Walking through the workflow step by step
- (27:08) The hardest part: mapping content to the right HubSpot module
- (32:17) Live demo: building an email in HubSpot in under a minute
- (39:10) What's next: AI-assisted audience segmentation
- (47:01) Lightning round
Tools and Resources Mentioned
- n8n — The open source workflow automation tool the build runs on, comparable to Zapier or Make
- HubSpot — The ESP the workflow builds emails inside
- Claude — Used throughout the build for JavaScript, debugging, and mapping HubSpot module IDs
- Michael's full technical write-up — Every node and every line of code behind the workflow, including the workflow diagram
Connect with Michael
- Website: Boost My Email
- Blog: Boost My Email Blog
Connect with The AI-Powered Inbox
- YouTube
- Newsletter
The AI-Powered Inbox is hosted by Adam Bianco, Founder and Chief Strategist at Offtrail Marketing. New episodes help email and lifecycle marketers use AI to work smarter, stay ahead, and not get left behind.
View all episodes
By Offtrail Marketingn8n is easy to lump in with every other "AI agent" tool getting hyped right now. It is not that. It is an open source workflow automation platform, the kind of tool you would compare to Zapier or Make, where you connect steps on a visual canvas and the data moves through them in order. No autonomy, no AI deciding what happens next.
Michael Roberts, a fractional lifecycle and email leader who runs his own practice, Boost My Email, used it to build something genuinely useful: a workflow that takes approved email copy from a Google Doc and builds the finished emails inside HubSpot automatically. Michael did this without a developer background.
In this episode, Michael explains what n8n actually is, why he chose it over writing his own scripts, the one rule that kept the build grounded (only automate tasks with no judgment involved), and runs a live demo of the workflow end-to-end. He also published a full technical write-up with the actual code for every step, linked below if you want to build something similar.
What We Cover- (00:00) Welcome and Michael's path into lifecycle marketing
- (03:26) Why he's skeptical of AI agents, and the rule that changed his mind: automate no-judgment tasks only
- (08:42) What n8n actually is, and why he chose it over writing his own scripts
- (18:46) Walking through the workflow step by step
- (27:08) The hardest part: mapping content to the right HubSpot module
- (32:17) Live demo: building an email in HubSpot in under a minute
- (39:10) What's next: AI-assisted audience segmentation
- (47:01) Lightning round
Tools and Resources Mentioned
- n8n — The open source workflow automation tool the build runs on, comparable to Zapier or Make
- HubSpot — The ESP the workflow builds emails inside
- Claude — Used throughout the build for JavaScript, debugging, and mapping HubSpot module IDs
- Michael's full technical write-up — Every node and every line of code behind the workflow, including the workflow diagram
Connect with Michael
- Website: Boost My Email
- Blog: Boost My Email Blog
Connect with The AI-Powered Inbox
- YouTube
- Newsletter
The AI-Powered Inbox is hosted by Adam Bianco, Founder and Chief Strategist at Offtrail Marketing. New episodes help email and lifecycle marketers use AI to work smarter, stay ahead, and not get left behind.