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How a nonprofit leverages partnerships for their campaign to reduce the stigma of mental illness
The Iowa Healthiest State Initiative is a nonprofit that wants every Iowan can live a healthy life.
They work to create awareness and integrate solutions to improve the physical, social, and emotional well-being of Iowans. In May each year, they launch a statewide Mental Health Awareness Month campaign called Make it OK. The goal is to reduce the stigma of having a mental illness.
Every nonprofit has a limited budget, and the Healthiest State Initiative is no different. What's unique is how they've developed partnerships across businesses, media, sports, entertainment, and other industries to help leverage their message and campaign.
On this podcast we talk to Jami Haberl, executive director, and Chase Langos, marketing and communications strategist, about:
- How they spent no money to develop the Make It OK Campaign
- How they leverage and expand partnerships to reach more people
- How they made campaign materials relevant for diverse residents
- How they leverage volunteer ambassadors to spread and amplify their message
- Why they don't always ask for money — and instead ask for engagement
Link: https://www.iowahealthieststate.com
____________
Nonprofit Storytellers features the stories of how not-for-profit professionals are sharing their organization's story. From outreach to marketing to fundraising, host Mackenzie Walters leaders on how they accomplished their goals through smart storytelling.
→ More episodes and additional articles: www.nonprofit-storytellers.com
→ Sign up for our newsletter: www.nonprofit-storytellers.com/newsletter
→ Nonprofit Storytellers is published by StoryStruck Marketing. It's editorially independent. It's hosted and edited by owner Mackenzie Walters, a national award winning journalst.
Thank you to our podcast advertisers:
→ Eden Plus — Fundraising consulting, including capital campaigns
→ International Translation Services — Interpretation and translation services via phone, video, or in-person
→ Harmony Consulting — Strategic planning, communications, and training
View all episodes
By Mackenzie WaltersThe Iowa Healthiest State Initiative is a nonprofit that wants every Iowan can live a healthy life.
They work to create awareness and integrate solutions to improve the physical, social, and emotional well-being of Iowans. In May each year, they launch a statewide Mental Health Awareness Month campaign called Make it OK. The goal is to reduce the stigma of having a mental illness.
Every nonprofit has a limited budget, and the Healthiest State Initiative is no different. What's unique is how they've developed partnerships across businesses, media, sports, entertainment, and other industries to help leverage their message and campaign.
On this podcast we talk to Jami Haberl, executive director, and Chase Langos, marketing and communications strategist, about:
- How they spent no money to develop the Make It OK Campaign
- How they leverage and expand partnerships to reach more people
- How they made campaign materials relevant for diverse residents
- How they leverage volunteer ambassadors to spread and amplify their message
- Why they don't always ask for money — and instead ask for engagement
Link: https://www.iowahealthieststate.com
____________
Nonprofit Storytellers features the stories of how not-for-profit professionals are sharing their organization's story. From outreach to marketing to fundraising, host Mackenzie Walters leaders on how they accomplished their goals through smart storytelling.
→ More episodes and additional articles: www.nonprofit-storytellers.com
→ Sign up for our newsletter: www.nonprofit-storytellers.com/newsletter
→ Nonprofit Storytellers is published by StoryStruck Marketing. It's editorially independent. It's hosted and edited by owner Mackenzie Walters, a national award winning journalst.
Thank you to our podcast advertisers:
→ Eden Plus — Fundraising consulting, including capital campaigns
→ International Translation Services — Interpretation and translation services via phone, video, or in-person
→ Harmony Consulting — Strategic planning, communications, and training