How do you reduce the stigma of mental health while raising awareness about your nonprofit's services?

Employee & Family Resources hosts a monthly podcast called Emotion Well, which shares stories of mental health challenges and how individuals have sought support and community through their journey.

From cancer diagnosis to a loved one's suicide, the episodes paint a raw picture of mental health while also tying back to EFR's services as an employee benefits provider. Offering mental health and wellness services through the workforce is often a first stop on an individual's mental health journey.

On this podcast, we talk with Johanna Dunlevy, the wellness and marketing manager at EFR, and the host of the Emotional Well podcast:

• Why the nonprofit started a podcast about mental health and wellbeing
• How she approaches people to share personal stories about their emotional health
• How it ties back to their marketing strategy and promotes their services
• Their podcast set up, including software and production process

Link: https://efr.org

Podcast: https://efr.org/stay-connected/podcasts/

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Nonprofit Storytellers features the stories of how not-for-profit professionals are sharing their organization's story. From outreach to marketing to fundraising, host Mackenzie Walters leaders on how they accomplished their goals through smart storytelling.

→ More episodes and additional articles: www.nonprofit-storytellers.com

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→ Nonprofit Storytellers is published by StoryStruck Marketing. It's editorially independent. It's hosted and edited by owner Mackenzie Walters, a national award-winning journalist.

Thank you to our podcast advertisers:

→ Eden Plus — Fundraising consulting, including capital campaigns

→ International Translation Services — Interpretation and translation services via phone, video, or in-person

→ Harmony Consulting — Strategic planning, communications, and training