The Big Shift: The Business of Making a Difference

How a Note on a Napkin Became a Blockbuster Business | Ep. 97


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What would you do if an inner voice instructed you to create a business that seemed way outside your expertise? Here’s the story of a woman who chose to follow that inner guidance, and the incredible rewards it brought her.

It all started with a simple message that popped into Melinda Cohan’s head while she was riding on the freeway.

Then came the sentence she spontaneously wrote on a restaurant napkin.

Melinda didn’t know exactly what it meant, and she didn’t have a business plan.

But she’d found her mission—and the faith and strength to make it happen.

 

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The Big Shift: The Business of Making a DifferenceBy Bill Baren

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