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What if the path to freedom isn't found in following the traditional playbook, but in learning how to own your decisions, your time, and your future? 

In this episode of Above & Beyond, host Jän Simon sits down with Steve Rolle—entrepreneur, investor, US Army veteran, and author. Steve grew up in a low-income environment in Washington, DC, and went on to build, scale, and exit multiple companies across e-commerce, manufacturing, and distribution, with over $100 million in combined sales.

Steve shares his "Freedom First" business mindset, explaining why most entrepreneurs get stuck being "operators" when they should be striving to be "owners." He breaks down his four-part system for business success and shares the "Rule of 100" that helped him master everything from engineering to e-commerce.

Topics Covered:
• Rejecting the "future chosen for you" and taking agency
• The Rule of 100: Why repetition beats talent
• Why "Product" is only 25% of the business game
• The 4 Pillars: Product, Margin, Distribution, and Customer Acquisition
• Moving from CEO to Owner: How to delegate using SOPs
• Balancing "building the kingdom" with being a present father
• Why failure is the ultimate building block for success

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