In this episode of the Unexpected Entrepreneur podcast, KP from Inkpot Creative discusses the importance of rebranding for photographers. She highlights how a strong brand can attract the right clients and repel those who are not a good fit. The conversation covers common issues with brand messaging, the significance of visuals, and the emotional connection that a well-crafted brand can create. KP emphasizes that rebranding is not just about aesthetics but about strategic positioning to ensure that photographers are seen as unique and valuable in a competitive market. Apply to work with us on your brand and website in The Rebrand Edit.

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