<p>Tim and Zack chat with Mike Descher, founder of MediaGroup. Mike shares <a href= "https://www.youtube.com/watch?v=Ym2NqRGi20Q&list=PL_CeLOY1w-Ri7nhqq1w61VrpsIeObkc_k&index=11" target="_blank" rel="noopener noreferrer">how he pivoted and increased business</a>, along with his <a href= "https://www.youtube.com/watch?v=yaV4UvsDhq8&list=PL_CeLOY1w-Ri7nhqq1w61VrpsIeObkc_k&index=6" target="_blank" rel="noopener noreferrer">experience buying masks</a> and <a href= "https://www.youtube.com/watch?v=iHi9pMxNQU0&list=PL_CeLOY1w-Ri7nhqq1w61VrpsIeObkc_k&index=12" target="_blank" rel="noopener noreferrer">working remotely</a>.</p>

Tim and Zack chat with Mike Descher, founder of MediaGroup. Mike shares how he pivoted and increased business, along with his experience buying masks and working remotely.

<p>Tim and Zack chat with Mike Descher, founder of MediaGroup. Mike shares <a href="https://www.youtube.com/watch?v=Ym2NqRGi20Q&amp;list=PL_CeLOY1w-Ri7nhqq1w61VrpsIeObkc_k&amp;index=11" rel="noopener noreferrer">how he pivoted and increased business</a>, along with his <a href="https://www.youtube.com/watch?v=yaV4UvsDhq8&amp;list=PL_CeLOY1w-Ri7nhqq1w61VrpsIeObkc_k&amp;index=6" rel="noopener noreferrer">experience buying masks</a> and <a href="https://www.youtube.com/watch?v=iHi9pMxNQU0&amp;list=PL_CeLOY1w-Ri7nhqq1w61VrpsIeObkc_k&amp;index=12" rel="noopener noreferrer">working remotely</a>.</p>

How a Pivot Created New Customers

Where Hampton Roads entrepreneurs tell their stories.

Since 2020, The Fervent Four Show has been the weekly conversation connecting the entrepreneurs, innovators, and community builders shaping the future of Hampton Roads, Virginia. Each Thursday at 11 a.m. EST, hosts Tim Ryan and Zack Miller sit down with founders, CEOs, investors, and ecosystem leaders to explore the real stories behind regional growth — from bold startups and 757 trailblazers to nationally recognized brands born right here.

Whether you're launching your first venture or scaling your next big idea, these candid, conversational episodes deliver insights on entrepreneurship, innovation, leadership, and business growth that will keep you fired up long after the mics go off.

Business

Entrepreneurship

Where Hampton Roads entrepreneurs tell their stories. Since 2020, The Fervent Four Show has been the weekly conversation connecting the entrepreneurs, innovators, and community builders shaping the future of Hampton Roads, Virginia. Each Thursday at 11 a.m. EST, hosts Tim Ryan and Zack Miller sit down with founders, CEOs, investors, and ecosystem leaders to explore the real stories behind regional growth — from bold startups and 757 trailblazers to nationally recognized brands born right here. Whether you're launching your first venture or scaling your next big idea, these candid, conversational episodes deliver insights on entrepreneurship, innovation, leadership, and business growth that will keep you fired up long after the mics go off.

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How a Pivot Created New Customers

How a Pivot Created New Customers