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How a Prominent Marketing Agency Makes the Business Case to Partner with SaaS
Today's discussion will help both sides of the partnership understand how to approach the decision to partner:
For Channel / Partner Managers - you are going to hear what it take to get into a prominent agency's stack and onto their services page.
For other agencies - you are getting a playbook on how to vet new potential partnerships. (make sure to listen to the end when Anita provides advice on when and how to start a partnerships division or hire someone like her)
Read the actionable notes here in the article from this episode >>
Joining me on this episode is Anita Covelli. Anita is the former Partner Development Director at Oracle, former Director of Strategic Partnerships at ReadyTalk, and now Vice President of Alliances at DemandGen - a large agency in northern CA focusing on marketing technology implementations.
Anita is in the unique position to decide who their agency works with, and how close of a relationship to pursue.
Anita is the person who receives, reviews, tests and decides on new software for DemandGen's clients. If certain criteria are not in place, the tool fails the test and may never get reviewed again.
And passing means entering a very large ecosystem of SaaS transactions that David and Anita oversee.
In today's interview, you will learn:
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By Alex Glenn
5
88 ratings
Today's discussion will help both sides of the partnership understand how to approach the decision to partner:
For Channel / Partner Managers - you are going to hear what it take to get into a prominent agency's stack and onto their services page.
For other agencies - you are getting a playbook on how to vet new potential partnerships. (make sure to listen to the end when Anita provides advice on when and how to start a partnerships division or hire someone like her)
Read the actionable notes here in the article from this episode >>
Joining me on this episode is Anita Covelli. Anita is the former Partner Development Director at Oracle, former Director of Strategic Partnerships at ReadyTalk, and now Vice President of Alliances at DemandGen - a large agency in northern CA focusing on marketing technology implementations.
Anita is in the unique position to decide who their agency works with, and how close of a relationship to pursue.
Anita is the person who receives, reviews, tests and decides on new software for DemandGen's clients. If certain criteria are not in place, the tool fails the test and may never get reviewed again.
And passing means entering a very large ecosystem of SaaS transactions that David and Anita oversee.
In today's interview, you will learn: